First, the basic viewpoints of enterprise culture
1, "one center": corporate culture must serve the business.
Culture can not be divorced from the business enterprises exist in isolation, the formation of enterprise culture, we must depend on the development and improvement of services in the business activities of enterprises.
2, "two basic points": external customer-oriented; internal guidance to staff.
Customer-focused should be turned into a sense, rooted in the hearts of every employee, from top to bottom in the formation of a business to customers everywhere sake of the atmosphere.　To promote business-oriented staff treat customers with the attitude of their staff, through the attention and affirmation of the value and importance of staff so that staff satisfaction, thereby achieve customer satisfaction.
3, "four cardinal principles" (entrepreneurship): = pioneering development is the last word; struggle = unremitting struggle fight in the end; = pragmatic and realistic plans to forge ahead; innovation = changed to give contingency-hsiang-sheng.

Second, the core values of corporate culture

1, business purpose: to do world-renowned brand, a world-class enterprises.
To the spirit of exploration and innovation, uphold the scientific approach in the pursuit of a reasonable profit at the same time, make full use of talent and natural resources, to improve the human living environment, and safeguarding world and a harmonic balance.
2, operating location: the main chemical production industry, to create markets and creating core technologies, the leading peer.
3, business philosophy:
Respect for the personality development, to provide equal opportunities, meet customer needs, advocating fair competition, establish a highly efficient organization, to create a harmonious environment and social returns in good faith.

Third, the overall corporate culture and beliefs
1, corporate values and beliefs: integrity long pursuit of unlimited.
People: honest, pragmatic, practical;
Doing things: confidence, trust and credit.
2, a code of conduct and beliefs: high-grade, high standards and high efficiency.
Purpose of: the dumping of human well-being of intelligence, heart of Shitaiyanliang;
Concept of responsibility: to serve the community at large, the revitalization of the national economy;
Quality concept: Quality is the cornerstone of brand;
Service concept: Customer = = Peer family;
Legal concept: to comply with state laws and carry forward the spirit of the rule of law, uphold social justice, to become law-abiding citizen;
And taxation of: striving for efficiency, social returns;
Talent: people-oriented, only to make money,Magi, and set up factories in educating people.
3, organization and management norms and beliefs: organizational clarity, sound system, human management, benefit-sharing.
Up: a reasonable proposal, frank communication, active support and respect for the subject;
Down: care assistance, training incentives, full authorization to spur increased;
- Equal: communication trust, harmony, unity, cooperation and concerted Endeavour;
The customer: love, patience, concern and enthusiasm, meticulous and thoughtful;
The joint participants: support each other, work together, a total of risks, while, and mutual benefit;
The community: to increase employment opportunities, promote community prosperity and create social value and promoting social progress;
The country: to serve the country industry, winning glory for the nation;
To human: love, environmental protection and health.

Fourth, the company's image strategyThe image thing: a sound system of management standardization and clarity of decision-making, business processes, quality standardization, services and goodwill.
Of the image: quality, classic, the gold medal.